While the Internet is making the world a smaller location, some business with workplaces in remote locations may require more than simply a Web presence to bring in more company.
As in real estate, the business mantra likewise appears to be “location, place, location.” When Entrepreneur publication asked 340 fast-growth business leaders what their greatest challenges will be in 2006, 36 percent mentioned expansion to other U.S. markets. Yet for those who can not manage to pay big-city rent, moving company headquarters or opening a branch in a city like New York is not constantly possible.
To attract more customers in high-profile areas, some business are embracing the principle of a “virtual workplace” – having a physical address in a major city while the business’s actual operations stay somewhere else in the country.
“The virtual workplace provides a business with a high-profile business address and the expert picture of a full-time office at a portion of its cost,” said Howard Watler of Rockefeller Group Company Centers, a supplier of “instant workplace solutions” like virtual office.
Through The Rockefeller Group, for instance, companies get more than an address; they get a host of services including a devoted contact number (responded to by business name), fax, voice mail, shipping and expert receptionist welcoming service.
Because the virtual office is really a part of a company center, private offices and conference centers are made available for satisfying clients or other company requires. The Rockefeller Group likewise provides a full-time company service center staff to assist with document design, media discussions, desktop publishing, spreadsheet design and production services as needed.